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Product Innovation Lab · 2022

Amredi

An internal venture arm for ideas that don't fit a single client engagement, built to test and scale products across industries.

Amredi — case study
Client
In-house venture
Industry
Product Innovation Lab
Year
2022
Services
Product Innovation Lab · Product Engineering
01

Challenge

Some ideas do not have a client attached yet, and the good ones die waiting for one.

02

Approach

A dedicated venture arm that takes a concept from first prototype through to a product people rely on, applying the same engineering and design discipline as any paid engagement.

03

Outcome

Ideas get tested across industries instead of being shelved until somebody commissions them.

04

Record

Model
Cross-industry venture building
Approach
User-centered from first prototype